How Voice Search and AI will Revolutionise your Marketing Game in 2023?

Did you know that over 25% of people already utilise voice search on their mobile devices? 

Brace yourself for these mind-boggling statistics: Experts forecast that the number of digital voice assistants in use will surpass a staggering 8.4 billion by 2024, exceeding the world’s population. The sheer magnitude of this growth highlights the immense influence of voice assistants in our lives.

Furthermore, with an estimated transaction value of $164 billion projected for purchases made through voice-activated devices by 2025, the business potential is enormous. Whether you prefer Siri, Alexa, or Google Assistant, these AI companions are here to stay and will continue to shape our lives well into 2023 and beyond.

“Voice Search and AI will redefine the marketing landscape, transforming the game with personalised and interactive experiences.”- Srideep Sen.

As a marketer, it’s crucial to adapt and embrace the trends that lie ahead. In this blog, we will explore three key trends we predict for AI and voice search in 2023, along with actionable insights to help you stay ahead of the curve. Get ready to embark on a journey where voice technology and AI revolutionise the way we engage with consumers and propel your marketing strategies to new heights. Let’s dive in!

In the realm of marketing, the fusion of AI and voice search is set to revolutionise the landscape in 2023. Let’s delve into the three key trends that will reshape the way businesses approach their strategies:

  1. Driving Conversations: Voice search is inherently conversational, as users engage with their voice assistants in a natural and interactive manner. People tend to employ long-tail keywords and ask questions when utilising voice search. To optimise your content for this shift, reformat your headings to embrace a conversational tone. Transform them into questions that mirror user inquiries. 

    For instance, instead of a plain chapter title like “Making Jam at Home,” rephrase it as “How Can I Make Jam at Home?” Furthermore, ensure to include a concise summary directly below the heading, facilitating easy delivery by voice assistants.
  1. Getting Structured: In the realm of SEO, structured data plays a vital role in improving search engine comprehension and optimising search results. By integrating schema markup into your website’s code, you provide valuable context to search engines, particularly Google, enabling them to better understand your website and present it with enhanced features when relevant.

    For example, incorporating FAQ schema into your FAQ page expands your Google search result by showcasing frequently asked questions. It’s important to note that FAQ schema can be applied to any page containing FAQs, not just the dedicated FAQ section. To optimise your website for voice search, consider incorporating quick answers into your top blog pages

    Another valuable schema markup for voice search is the speakable schema, designed specifically to highlight key information like blog summaries or business updates. While speakable structured data is currently in beta for news publishers, it presents an intriguing trend to watch in 2023! Take advantage of the full range of structured data supported by Google for additional opportunities.
  1. Re-defining Creativity: The rise of generative AI has revolutionised creative expression, empowering individuals to craft original art, avatars, media, and engaging content, both real and fictional. As AI continues to progress, this trend will soar in 2023.

    The forthcoming release of ChatGPT-5 in 2024 will redefine AI-generated content. However, caution is advised when using these tools for SEO, as Google deems automatically generated content as potential “spam.” It is best to leverage these tools for brainstorming and outlining articles, rather than relying solely on their output.

    Text-to-image tools like DALL-E and Mid-journey offer exciting possibilities for crafting casual content such as memes. Nonetheless, exercising diligence is crucial, as these tools may produce offensive or copyrighted imagery.

    Amidst these considerations, the ongoing advancements in generative AI present an exhilarating landscape, paving the way for breakthroughs in 2023.

    Embrace these three key trends: driving conversations, getting structured, and re-defining creativity with the help of generative AI. By harnessing the power of AI and voice search, businesses can position themselves at the forefront of marketing in the ever-evolving world of 2023.

Key Takeaways:

  1. Embrace conversational content to optimise for voice search and provide comprehensive answers to users’ questions.
  2. Incorporate structured data, such as schema markup, to improve search engine comprehension and enhance search results.
  3. Explore the creative potential of generative AI, but exercise caution when using AI-generated content for SEO purposes.

Unlock the full potential of AI and voice search in 2023 with Your Marketing. As digital marketing experts, we stay ahead of the evolving trends to help you harness the power of voice search, expand your customer reach, and boost sales. Partner with us to maximise the benefits that AI and voice search bring to your business.

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