Over the last decade, account-based marketing (ABM) has been a cornerstone of B2B marketing, enabling brands to tailor campaigns for high-value accounts instead of casting...
In today’s hyper-competitive digital ecosystem, businesses are no longer focused on just acquiring customers—they are deeply invested in retaining them. While customer acquisition is undeniably...
If 2020–2023 were the years when drop shipping went mainstream, 2024–2025 are the years it became sophisticated. Margins are tighter, customer expectations are higher, and...
AI isn’t just speeding up performance marketing—it’s reshaping who does the work and how value is created. As budgets tilt further toward digital and measurable...
As the digital landscape evolves at breakneck speed, marketing teams are increasingly turning to AI to amplify impact and drive efficiency. By 2030, it’s projected...
Artificial Intelligence (AI) is fundamentally reshaping the marketing landscape in India and globally. From personalised product recommendations to automated content delivery, AI has become the...
In an era dominated by digital noise and shrinking attention spans, Indian marketers face a growing crisis: how to grab and sustain consumer attention. According...
In India’s rapidly evolving digital landscape, Direct-to-Consumer (D2C) brands are rewriting the rules of engagement. With over 880 million internet users and over 467 million...
In 2025, marketing and corporate communication is at an inflection point, reshaped by the rise of AI-driven technologies. With Indian enterprises on the forefront—97% planning...
