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Top 5 Useful Tools for Brand Awareness

What is Brand Awareness? What feels more natural to you – asking for a Coke or a cola? Or asking for a Band-Aid instead of...

Why should you hire a Marketing Consultant for a small business?

As per Glassdoor, a marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message and executing these strategies for business. Marketing consultants...

5 Effective Marketing Strategies For Small Businesses

As per Investopedia, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products...

How effective is “Funnel Marketing” in a B2B business?

As per sendpulse.com, a marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing...

‘Uniqueness’ or ‘Value Creation’ – Which is more relevant to Grow a service or product business?

Every product or service should have ‘uniqueness.’ It is something, without which your business will not survive. Moreover, you must have heard about USP. It...

Does Testimonials Work For B2B Businesses?

Do you go through reviews and testimonials, before buying a product or service? There are high chances that you do. When it comes to buying...

Efficacy of LinkedIn as a B2B Marketing platform

The question ‘Whether we should opt LinkedIn?’ is no more relevant in 2021 where it has become the fastest growing business community platform. A professional...
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