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•September 26, 2025•By

Will Shoppable Live Streams Replace Conventional E-commerce Experiences in 2025?

The idea of shopping while watching — not later, not via a static product page,...
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•September 19, 2025•By

Is Account-Based Marketing Still Relevant in the AI-Driven B2B Landscape?

Over the last decade, account-based marketing (ABM) has been a cornerstone of B2B marketing, enabling...
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•September 5, 2025•By

What Role Does Customer Lifetime Value Play in Performance Marketing?

In today’s hyper-competitive digital ecosystem, businesses are no longer focused on just acquiring customers—they are...
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•August 29, 2025•By

What are the Top Drop Shipping Niches Dominating the E-commerce Market in 2025?

If 2020–2023 were the years when drop shipping went mainstream, 2024–2025 are the years it...
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•August 22, 2025•By

What New Job Roles Will Arise in Performance Marketing with AI-First Workflows?

AI isn’t just speeding up performance marketing—it’s reshaping who does the work and how value...
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•August 15, 2025•By

In What Ways will AI Automate up to 30% of Marketing Work Hours by 2030?

As the digital landscape evolves at breakneck speed, marketing teams are increasingly turning to AI...
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•August 8, 2025•By

Are Consumers Demanding Greater Transparency in AI-Powered Marketing Tactics?

Artificial Intelligence (AI) is fundamentally reshaping the marketing landscape in India and globally. From personalised...
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•July 25, 2025•By

What Strategies Best Address the Attention Crisis in Modern Marketing?

In an era dominated by digital noise and shrinking attention spans, Indian marketers face a...
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•July 21, 2025•By

Why Is Social Commerce Driving Higher Engagement for D2C Brands Now?

In India’s rapidly evolving digital landscape, Direct-to-Consumer (D2C) brands are rewriting the rules of engagement....
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