Case Studies

Direct to Customer Segment Case Studies

Fast Moving Consumer Brand

Brief from Client

The brand stands as one of the pioneers of tea houses in Eastern India. Struggling with brand obscurity, our client faced a sales downturn. With a focus on repeat business, our mission was clear: Elevate top-of-mind recall and Cultivate brand stickiness. We were briefed to boost awareness, driving heightened engagement and online sales in a strategic move to overcome challenges and triumph in the market.

Execution from Us

  • Established digital touchpoints, our own efficient and quick e-commerce website, Go-Commerce.
  • Formulating a “Big Idea“ driven Digital-First Marketing Strategy (#NayiSoch) centered around an exciting theme.
  • Executing the “Big Idea” through successive digital and hybrid campaigns, reviewed by a group of influencers.
  • Integrating the brand on major market portals like Amazon and Flipkart.

Outcome

We achieved significant traffic growth on the website through a combination of organic and social media channels. This heightened online presence translated into massive sales growth directly from the website. We substantially reduced in advertising costs as a percentage of sales, optimising the overall marketing efficiency for the brand.

45%

Organic Traffic Growth

69%

Decline in ACoS in 6 months

Home Decor

Brief from Client

A leading wallpaper brand, crafting wallcoverings that narrate stories, redefine interiors, and set trends with creativity and innovation. Challenged by regional market expansion and dealer channel oversight, our client aimed for a nationwide dealer network enhancement. Our primary brief was to generate 500 monthly B2B leads, our strategic approach aimed not only to overcome hurdles but to propel their presence across diverse markets, ensuring effective product distribution and sustainable growth.

Execution from Us

a. Integration of Dealer/Distributor Landing Page on the website.

b. B2B lead generation campaign purely on Google and Meta.

c. Incorporating our proprietary field force management solution, GoSales, to streamline supply chain operations.

Outcome

The brand achieved remarkable success with over 700+ B2B enquiries generated monthly, solidifying its position as a digitally transformed distribution brand in India. This outstanding outcome underscores our strategic approach, ensuring the brand’s prominence in the market and reinforcing its status as a leader in the home decor distribution sector.

27%

Increase in Executive Productivity

15%

Increase in Conversion Rate

Food and Beverages

Brief from Client

A brand which propagates the ‘Momo Story’ through Momo’s at 300+ outlets across 17 Cities.

Goals

Setting up the Brand Story through Digital Identity & Social Media setup Brand Identity creating the first foundation of the ‘Momo Story’ First level SOPs for Franchising .

Execution from Us

  1. Brand Strategy to understand the brand ethos & offering.
  2. Mystery Audit to understand Brand – Consumer matrix.

Outcome

  1. Brand Identity Setup .
  2. Setting up the Social Media Setup for Brand – Consumer interplay.
  3. Setting up the store operating framework.
  4. The Brand grew from 2 to 25 outlets

 

117%

Target Overachieved

41%

Increase in Conversion Rate

Confectionary

Brief from Client

A multi format, people first brand with 250+ cafes in 8 countries & 50+ cities

Goals

Enhancing the network for a Master Franchisor based out of Uttar Pradesh Digital Management for Store & Product promotion Increase 30 Franchise Outlets.

Execution from Us

  1. Design & Development of Franchise Acquisition Framework by development of Landing Page & Digital Campaign setup.
  2. Social Media Strategy for Brand & Product Promotion.

Outcome

  1. 45 average Franchising Enquiries every month.
  2. Social Media Management & Search Engine Optimisation for Brand & Product Promotion.
  3. Managed to open 36 New Franchisee’s PAN India out of 162 operational stores.

 

120%

Target Overachieved

19%

Increase in Conversion Rate

Healthcare

Brief from Client

The client facing lack of consistent inflow of quality enquiries across services with optimized cost and the central digital asset (website) was not aligned with the gamut of services client was providing.

Objective

  • Promotion of their various service lines namely OPD, Diagnostics, Radiology, Pathology, Cosmetology, Dental.
  • Increasing overall clinic footfall (location wise) along with a target of generating 1000+ Marketing Qualified Leads/Clinic.

Execution from Us

  1. Design and development of the website based on the brand guidelines and service offerings.
  2. Integrated brand campaign using social media, paid media, influencer etc. for promoting offering and lead generation.
  3. WhatsApp based marketing campaigns for offer promotions.
  4. LinkedIn based B2B centric campaigns targeted towards institutions and doctors.
  5. Brand profile building through organic means i.e. 3rd Party Listings, Quora Q&A and GMB.

Outcome

  1. 1400+ B2C (Patient) qualified leads per month.
  2. 300+ B2B (Corporate) enquiries per month.
  3. Redesigned website for the clinics.

 

140%

Target Overachieved

34%

Increase in Conversion Rate

Iron and Steel

Brief from Client

The brand is one of the leading producers of quality TMT bars in India. They manufacture the most trusted steel products like- TMT Bars, TMT Rings, Rust Guards & more. The brief was to increase an organic B2B and B2C organic traffic on the website by 20% in 6 months. Spread a positive WOM outside eastern part of India.

Execution from Us

  1. Content moderation on the website.
  2. On-page and Off-page SEO.
  3. SMS blasts and WhatsApp campaigns.
  4. Content dissemination through Newsletters.

Outcome

The brand experienced remarkable outcomes with a substantial surge in organic traffic, reflecting a robust online presence. This organic and word- of-mouth traction not only boosted visibility but also affirmed brand’s reputation as a trusted choice in the market, driving sustained growth and market influence.

 

30%

Increase in Organic Traffic

20%

Increase in WOM

Business to Business Segment Case Studies

AgroTech

Brief from Client

Even with its prestigious reputation, a digital sales drought. They sought our expertise to revolutionise online channels and ignite a surge in sales, transforming their digital presence into a powerhouse of revenue.

Execution from Us

  1. Market portal set up – Amazon, Flipkart, Indiamart, Khetigaadi etc.
  2. Assistive marketing for generating sales.
  3. Social media content primarily highlighting the products, their features, USPs and benefits.

Outcome

We optimised the online shopping experience, implemented robust SEO practices, and engaged customers through targeted content. This approach led to an exponential increase in online sales over three years, particularly for General Purpose Hand Tools, Agri Tools, and Garden Tools. Simultaneously, our focused digital marketing efforts resulted in a notable decrease in advertising cost of sales.

3.5 Cr

Online Sales in 3 Years.

11%

Decrease in ACOS

Warehousing and Logistics

Brief from Client

The brand have been planning modern and sophisticated industrial and warehousing solutions through their state-of-the-art industrial parks situated at prime locations to support businesses like 3PL,e-commerce, Manufacturing, FMCG, FMCD and Retail. The main brief was corporate Rebranding and Creating Digital Assets like a Corporate Website, Social Media Pages, Corporate Brochure, Newsletters etc.

Execution from Us

  1. Content and UI, UX design of the corporate website from scratch.
  2. A brand story and journey along with way forward was designed to depiction strategy.
  3. Wireframe of the website was designed based on marketing dynamics and competition mapping.
  4. Social Media strategy was mapped out and content calendar finalised.
  5. Lead generation initiatives were initiated both for leasing and sale.

Outcome

The entire project was completed successfully within 3 months and eventually the end-result was a substantial increase in website traffic and lead generation both for leasing and sales.

30%

Increase in Website Traffic

17%

Increase in Online Leads

Mining

Brief from Client

Faced with digital obscurity, our client grappled with low brand visibility on Google SERPs. Tasked with boosting rankings for key keywords and growing LinkedIn followers, they turned to us for a transformative solution to conquer the digital landscape and elevate their online presence.

Execution from Us

  1. Gaining rank on high authority relevant keywords.
  2. Writing engaging blogs.
  3. Backlinks from high PA/DA sites.
  4. Guest blogging.

Outcome

Our efforts led to remarkable organic traffic growth on the website, attracting a surge in new users. Additionally, there was substantial growth in referring domains, indicating increased visibility and trust. This success underscores our commitment to fostering a robust online ecosystem for the brand, driving engagement and expanding the brand’s digital footprint.

38%

Increase in Organic Traffic

56%

Growth In New Users