In this age of digitisation, the consumer buying process has changed drastically. People looking for a particular product refer to the reviews left by previous...
What is B2B Marketing? According to Gartner, B2B marketing is a collection of techniques for marketing to business buyers. The primary goal for a B2B...
The COVID-19 pandemic has been a transformational event across industries, a once-in-a-century occurrence that made business continuity plans look quaint and left companies grappling with...
What really is Digital Marketing? As per Mailchimp, the definition of digital marketing is – ‘Any marketing that uses electronic devices to convey promotional messaging...
As per Glassdoor, a marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message and executing these strategies for business. Marketing consultants...
As per Investopedia, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products...
