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Efficacy of LinkedIn as a B2B Marketing platform

The question ‘Whether we should opt LinkedIn?’ is no more relevant in 2021 where it has become the fastest growing business community platform. A professional...

Are customers really loyal to brands?

What is Loyalty?According to Webster, loyalty implies to faithfulness that is steadfast in the face of any temptation to renounce, desert or betray. Its symptoms...

Is Social Media a true driver of Reputation for businesses in 2021?

Social Media today is an inevitable part of any marketing strategy for a small business to a large organisation. The social media feeds for businesses...
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