What is B2B Marketing? According to Gartner, B2B marketing is a collection of techniques for marketing to business buyers. The primary goal for a B2B...
The COVID-19 pandemic has been a transformational event across industries, a once-in-a-century occurrence that made business continuity plans look quaint and left companies grappling with...
What really is Digital Marketing? As per Mailchimp, the definition of digital marketing is – ‘Any marketing that uses electronic devices to convey promotional messaging...
As per Glassdoor, a marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message and executing these strategies for business. Marketing consultants...
As per Investopedia, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products...
Every product or service should have ‘uniqueness.’ It is something, without which your business will not survive. Moreover, you must have heard about USP. It...
