Blog

Why should you hire a Marketing Consultant for a small business?

As per Glassdoor, a marketing consultant is responsible for defining marketing strategies, identifying the most appropriate message and executing these strategies for business. Marketing consultants...

5 Effective Marketing Strategies For Small Businesses

As per Investopedia, a marketing strategy refers to a business’s overall game plan for reaching prospective consumers and turning them into customers of their products...

How effective is “Funnel Marketing” in a B2B business?

As per sendpulse.com, a marketing funnel is a model that shows the way a potential customer goes from becoming aware of your brand to purchasing...

‘Uniqueness’ or ‘Value Creation’ – Which is more relevant to Grow a service or product business?

Every product or service should have ‘uniqueness.’ It is something, without which your business will not survive. Moreover, you must have heard about USP. It...

Does Testimonials Work For B2B Businesses?

Do you go through reviews and testimonials, before buying a product or service? There are high chances that you do. When it comes to buying...

Efficacy of LinkedIn as a B2B Marketing platform

The question ‘Whether we should opt LinkedIn?’ is no more relevant in 2021 where it has become the fastest growing business community platform. A professional...

Are customers really loyal to brands?

What is Loyalty?According to Webster, loyalty implies to faithfulness that is steadfast in the face of any temptation to renounce, desert or betray. Its symptoms...

Is Social Media a true driver of Reputation for businesses in 2021?

Social Media today is an inevitable part of any marketing strategy for a small business to a large organisation. The social media feeds for businesses...
1 11 12 13